Sharpen your focus because the beginning isn’t always what you think it will be. This article, written by Gina Fiedel, was originally published on November 2, 2018 on Search News Central. I would never suggest devaluing or sidestepping effective marketing practices. They’re proven. Embracing the importance of sharp website organization and content is compulsory. Information leads to making solid choices, decisions and we want…

BY GINA FIEDEL ON JULY 3, 2019 originally published on SearchNewsCentral.com It’s easy to lose sight of context. In every project, returning again and again to its underlying purpose, our humanity and creativity keeps the soul of our work alive. Insisting that the tasks we’re tackling are bracketed by meaning…

In the early morning. 6:41:34 am: front and 6:44:03 am: back Feeling the edges inside me I step outside and begin sinking into the morning views. One from the front of the home that holds us dear. The mountains make a backdrop there. One from the back looking out toward the sea…

I could also call this Tilly and the Raisins. As in 12 ounces of them. Delicious, shimmering deadly golden raisins neatly packaged in sealed plastic. (Not a rock band as the name might suggest.) A lot of things lined up in the past few days to bring not-knowing into boldness…

Yesterday, listening to stories during the first session of “Guanyin in the Pavilion Under the August Moon” offered by the wonderful teachers Allison Atwill, Tess Beasley, Sarah Bender and Michelle Riddle of Pacific Zen Institute, a story of my own surfaced. Rather than re-write it, I thought I’d share this…

In March 2020 during the first stay-at-home order, I switched from the hiking trails to our funky, hilly neighborhood in the foothills in Santa Barbara. Every house is different and has its own character and the people around here were delightful to greet. That held my interest, and our dog’s…

Context, Connections and Complementary Identities — This article was first published on https://searchnewscentral.com on August 9, 2019 The parallel between the forests we live beside with their interconnected, wildly creative and resourceful behaviors and the content we’re collectively creating for the web is kind of stunning. Consider the forests’ slow, steady and purposeful progression of development…

Fifteen years is a long time to live with someone. Doesn’t really matter what species they are or what species you are. That’s especially true for me when it’s Lulu, our dog who died on September 7. She would have had her fifteenth birthday on September 11. I had hoped…

Everything Starts Sometime It’s not like we didn’t see it coming, but it’s still a startling realization. One that lands packed with countless details and memories along with every reason in the world not to be taken by surprise. We’ve been in business for twenty years this month and of course, we know…